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Andrew Gillfillan
Case study 05Talent · Hiring · FreelanceNBC Bay Area · CBS News Miami · WKAR

The operating side of the job

The newsroom is the product.

Strong editorial operations are built around people, ownership and systems. At NBC Bay Area, I led Today in the Bay and its team through daily production and major breaking-news coverage. At CBS News Miami, I helped oversee a top-15-market operation. At WKAR, I have built capacity while making journalists’ names, beats and expertise more visible to the audience.

I know how to help the people I lead become leaders themselves, and to build around the strengths that make their work distinctive.

At NBC Bay Area I led Today in the Bay and its team. At CBS News Miami I helped lead a 100+ person operation and recruited, hired and onboarded more than 30 employees. At WKAR I built freelance and student pipelines, clarified ownership, and created systems that make journalists’ beats, voices and expertise visible to the audience.

30+

Employees recruited, hired and onboarded during my tenure at CBS News Miami

100+

Employee operation I helped oversee as assistant news director in a top-15 market

MSU

Capitol News Service class brought into the newsroom, their reporting running in WKAR coverage and the students on our broadcasts as story experts

New

Freelance system built after funding cuts; full-time local politics reporter hired for election coverage

The front door

The people the audience follows.

A mix of full-time staff and freelance contributors, each with clear beats and ownership. I built the freelance system to protect capacity after federal funding cuts, then hired a full-time local politics reporter to expand our in-depth coverage going into election season. Making that expertise visible strengthens both the journalism and the connection with audiences.

Getting Lost with Emma J module from The Signal What Roth’s Watching module from The Signal Melorie’s Tracking module from The Signal This Week in Classical module featuring WKAR host Jody Knol
The Signal and station modules · named journalists and hosts become recurring audience guides

Running it

Hiring, coaching, capacity.

Capacity and depth

When I arrived, I built a freelance reporter system to protect coverage capacity after federal funding cuts. More recently, I hired a full-time local politics reporter to expand our in-depth coverage going into election season.

Coaching frameworks

Hiring pipelines, written coaching frameworks and section ownership. I develop reporters into beat leaders who bring judgment and initiative to the work.

Remote and hybrid

I manage a distributed workforce through structured asynchronous workflows: written standards, clear ownership, and rundowns that survive people working in different places.

Atmosphere

Newsrooms run on morale. I create environments with clear expectations, trust and room for people to grow.

The student pipeline

I develop early-career journalists.

I brought Michigan State’s Capitol News Service class into the newsroom and built their work into our coverage. Their state government reporting ran on WKAR, and during the semester the students came on our broadcasts as story experts on the bills and budgets they were covering.

I have guest lectured at Michigan State in the TV News Producing and Reporting course: editorial judgment, rundown construction, story framing and multiplatform execution.

Andrew Gillfillan guest lecturing at Michigan State University
Guest lecture · TV News Producing and Reporting, Michigan State

I know how to help the people I lead become leaders themselves.

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